Business & process
We map processes, recurring tasks, business value and success criteria so technology remains tied to a concrete business outcome.
About Fresh Kiwi
From AI idea to working improvement.
Fresh Kiwi helps organisations determine where AI creates real value and brings together the right specialists to implement those opportunities safely, practically and measurably.
Fresh Kiwi
AI is not the starting point.
We start with the work itself. Where is time being lost? Which tasks are repeated? Where do errors, delays or unnecessary handovers occur? From there we determine which opportunities are suitable for AI, which are better solved with conventional automation and which should not be automated at all.
Our team
A team of specialists focused on one outcome.
Fresh Kiwi works with a multidisciplinary team of specialists. For each engagement we bring together the expertise that is actually needed — no more and no less.
AI engineering
We design and build AI capabilities using suitable models, evaluations, guardrails and human oversight.
Automation & integrations
We connect AI to existing processes and systems through APIs, workflows, Microsoft 365, CRM, document platforms and other business applications.
Security & governance
We consider information security, privacy, access control, logging, compliance and responsible use from the first design decision.
Adoption & implementation
We make sure solutions are not only technically sound, but are actually adopted, operated and measured.
Founder
Mike de Landgraaf · Founder
Mike de Landgraaf combines a background in enterprise IT/OT cybersecurity, consulting and commercial customer engagements with a strong focus on practical AI implementation. He has worked with organisations where security, continuity, regulation and complex technical environments are everyday constraints. That experience shapes a central Fresh Kiwi principle: innovation has to work in the real organisation — securely, controllably and with measurable value.
Within Fresh Kiwi, Mike focuses primarily on discovery, opportunity assessment, customer strategy and translating business problems into concrete AI and automation solutions. For engineering, integrations, security, data and specialist implementation, we work as a team with the expertise required for each engagement.
Principles
How we work
Business-first
We start with the process, task and value — not with a vendor or AI model.
Technology independent
For each task we choose the best fit: for example OpenAI, Anthropic, Microsoft Copilot, other platforms or, where appropriate, a local solution.
Security by design
Confidentiality, privacy, access control, logging, compliance and human oversight are part of the design.
Measurable outcomes
We define what should improve before implementation and measure whether that value is actually realised afterwards.
Start small, scale deliberately
We prove value with a focused first step and only expand when the results justify it.
Fresh Kiwi B.V.
Based in the Netherlands. Built for real organisations.
Fresh Kiwi B.V. is based in Schellinkhout, the Netherlands. We work with organisations in the Netherlands and internationally, on-site and remotely. Contact: info@freshkiwi.nl · +31 6 42710575.
Next step
Where can AI make a real difference in your organisation?
In an introductory conversation we look at one concrete problem or process and determine whether an audit, pilot or another first step makes sense.