What should we automate?
We map recurring work and prioritise opportunities based on value, feasibility and risk.
AI consultancy · Netherlands
Make AI practical, secure and measurable.
Fresh Kiwi helps organisations identify where AI creates real value, automate the best opportunities and scale solutions safely.
Practical. Secure. Measurable.
Business valueSecurity by designMeasurable ROI
Fresh Kiwi method01 — 04
BUSINESS
PROCESSES→OPPORTUNITY
MAP
PROCESSES→OPPORTUNITY
MAP
63tasks identified
PRIORITISED
CAPABILITIES→MEASURABLE
VALUE
CAPABILITIES→MEASURABLE
VALUE
Perspective
AI isn’t the hard part. Knowing where to start is.
Many organisations experiment with disconnected tools and pilots without a shared roadmap, measurable ROI or governance. Fresh Kiwi starts with the work itself: tasks, processes, risks and value.
Fresh Kiwi
Three questions that create direction
How should we automate it safely?
We choose the simplest architecture that works and design security, privacy and human oversight from the start.
Is it creating measurable value?
We establish a baseline before implementation and measure time, quality, cost and realised ROI after go-live.
Opportunity audit
Example · 80-person organisation
An audit does not produce a list of interesting AI ideas. It produces a decision-ready opportunity portfolio. The numbers below are illustrative.
63unique tasks identified
8Do Now
17Next
21Explore
17Don't Automate
AI Opportunity Portfolio63 opportunities
VALUEFEASIBILITY
8DO NOW
17NEXT
21EXPLORE
17DON'T AUTOMATE
ROI
What does this task cost you today?
Use a simple estimate to see why recurring work can quickly become interesting for automation. This is indicative, not a business case.
Indicative annual value€36,036
€51,480current annual task cost
655hours potentially released per year
936hours of work per year today
A real Fresh Kiwi business case also includes implementation cost, risk, quality, exceptions and human oversight.
Find the other opportunities in your organisation →Assessment
Every opportunity is evidenced, not guessed.
We score each automation opportunity across 11 criteria. Here are the four management decisions that matter most.
Business value
How much time, cost, quality or risk can improve?
Feasibility
Are the data, systems and integrations suitable for reliable automation?
Risk & governance
Which security, privacy, compliance and oversight requirements apply?
ROI
Does expected annual value justify implementation and operating cost?
Method
From work to measurable value
We start with business tasks, not technology.
01DiscoverDiscover · Qualify · Map
02PrioritiseScore · Prioritise
03PilotPilot · Measure
04OperateDeploy · Monitor
05ScaleExpand · Reassess
- 01Discover
- 02Qualify
- 03Map
- 04Score
- 05Prioritise
- 06Pilot
- 07Measure
- 08Deploy
- 09Monitor
- 10Expand
- 11Reassess
Why Fresh Kiwi
Not an AI showcase. A controlled way to prove value.
Fresh Kiwi is a founder-led consultancy with one clear method: determine what is worth doing, implement small, measure, and only scale what works.
Business-first
We start with work, constraints and value — not with an AI tool looking for a use case.
Technology independent
For each task we choose the simplest suitable combination of workflow, AI, tools and human oversight.
Security by design
Access, confidentiality, privacy, logging and governance are considered before anything goes live.
Reusable by design
Existing capability patterns are configured where possible instead of rebuilding every customer solution from scratch.
Engagement model
Start small. Prove value fast. Scale what works.
No large transformation commitment up front. Start with an audit, prove value with one capability, then scale deliberately.
AI Opportunity Audit
From €4,950Priorities, roadmap and business caseFirst pilot
From €2,950–€4,950One concrete capability with measurable success criteriaManaged AI
Indicatively €750–€1,500/monthMonitoring, optimisation, governance and managementQualification
When is Fresh Kiwi a good fit?
Not every AI question needs a consultancy engagement. These signals help determine whether an Opportunity Audit or pilot makes sense.
- Recurring knowledge or administrative work is performed by multiple people.
- There is an owner or sponsor who wants to measurably improve time, quality or cost.
- Process owners and IT/security can participate briefly during discovery.
- You want to measure and prioritise before making a broad AI investment.
- You mainly want an AI demo without a concrete business problem.
- No one owns the process or can define success criteria.
- The solution must make high-risk decisions independently without human oversight.
- You expect guaranteed savings before measuring the current situation.
Next step
What should you automate — and what should you leave alone?
Book an introduction to discuss where AI can create measurable value in your organisation.